Your online presence is the most important tool you have for marketing your services, selling your product and engaging with your customer or client on behalf of your business. A website does not have to be expensive or dramatic or wildly entertaining in order to sell your product or service. It just needs to give your buyer a clear understanding of what you do, how you do it, how much it costs (at least a ballpark) and what are they going to get. Websites these days can offer all sorts of videos, audios, surveys, articles and bells and whistles. But just like the old saying goes, “all roads lead to Rome,” if you don’t drive your consumers to your products, services or sales then guess what…the cash register doesn’t ring. In the age of information overload, less is better.
Everyday I see clients’ websites full of helpful information for the customer that drives them away from the very reason they came to the site in the first place. Take a look at your site – got someone else’s news feed and article there that with one click takes them away to their site. Yes, the feed looks good but the overall effect is driving traffic from you, not too you. Is your graphic design so utterly fantastic that the search engines can’t read or classify your site where people can find it? Or maybe you don’t have a site and find the choices too overwhelming for words. That happens a lot and knowing where to begin, how much to spend, how much time will it take puts you back in the driver’s seat of your own website. And that’s a good place to be.
Creating or fixing your current website is so much more than colors and pretty pictures and fancy writing – it’s targeted, it’s direct, it’s focus and it’s precise. Having an expert like us walk you through that process and creating something that causes the cash register to ring is just the beginning when working with us.
Many website companies out there will see you a lot of things you don’t need. Realistically every author , coach and speaker needs a biography, some photos of themselves and their works, a way to purchase their book, tickets or signup for their workshop, a way to be contacted and a media page including items needed for them to be promoted on radio, television, internet and print.
We have boiled it down to just five simple concepts: who we are, what we do, what we sell, media proof and contact us. Then we link to you wherever you want to make your money. Its not that complicated. Its not overwhelming. You don’t need newsletters and signups and likes and follows to sell books. What you do need is a solid website that delivers what the consumer is looking for whether you are targeting customers, agents, publishing houses, editors or the media. Beck Multimedia is here to make it easy, affordable and profitable.